DUBER-SMITH, D.; SCHOFIELD, A.; BAKER, B. The Three B’s of Branding: Applying the Brand Evolution Process in Marketing Classes. American Journal of Management, [S. l.], v. 23, n. 5, 2023. Disponível em: https://articlearchives.co/index.php/AJM/article/view/6104. Acesso em: 3 feb. 2026.