TEACHING ASPECTS OF BUSINESS ANTHROPOLOGY

Abstract

For a long time, anthropological field work was considered as something one can only learn and become skilled in by doing. This has been changing in the recent years and methodological trainings gained more importance. The niche of business anthropology has been growing and more structured teaching has been offered. In this paper, I explore aspects of teaching organizational anthropology to three different groups: anthropology students, business students and non-anthropological professionals. They have various needs and require different foci in their training. I aim at highlighting some of the aspects needed for successfully passing on business anthropological knowledge.