Approaching Human-Level Data Coding? A Systematic Comparison of OpenAI, DeepSeek, and Human Coders in Qualitative Analysis of Customer Reviews. Journal of Applied Business and Economics, [S. l.], v. 27, n. 5, 2025. DOI: 10.33423/jabe.v27i5.7857. Disponível em: https://articlearchives.co/index.php/JABE/article/view/7642. Acesso em: 23 apr. 2026.