WIERCKX, P. J. The Retention Rate Illusion: Understanding the Relationship Between Retention Rates and the Strength of Subscription-Based Businesses. Journal of Applied Business and Economics, [S. l.], v. 22, n. 14, 2020. Disponível em: https://articlearchives.co/index.php/JABE/article/view/1944. Acesso em: 14 sep. 2025.