ASAMOAH, E. S. The Effect of the Marketing Mix on Customer Purchase Decision in the Mobile Telecommunication Industry in Sub-Sahara Africa. Journal of Applied Business and Economics, [S. l.], v. 23, n. 7, 2021. Disponível em: https://articlearchives.co/index.php/JABE/article/view/2499. Acesso em: 11 oct. 2025.