PHAM, N. T. Increasing the Effectiveness of Public Service Announcements Among Gen Z by Using Influencer Advertising. Journal of Applied Business and Economics, [S. l.], v. 26, n. 2, 2024. Disponível em: https://articlearchives.co/index.php/JABE/article/view/7009. Acesso em: 21 nov. 2025.