Bacon, Frank W., and Joshua A. Hutchinson. “Corporate Sponsorship of the 2008, 2012, and 2016 Summer Olympics: A Test of Market Efficiency”. Journal of Applied Business and Economics 22, no. 10 (December 12, 2020). Accessed October 11, 2025. https://articlearchives.co/index.php/JABE/article/view/1062.