Choong, Peggy, Paul S. Richardson, Paul Sauer, and Alyssa Fazio. “Leveraging the Power of Branded Apps: An Exploratory Study of Salient Performance”. Journal of Applied Business and Economics 18, no. 7 (December 1, 2016). Accessed December 15, 2025. https://articlearchives.co/index.php/JABE/article/view/603.