Demystifying Gender Bias in Service Based Organizations

Abstract

Women experience organizational barriers despite links between greater representation and increases in financial results. As organizations seek for a competitive means they should not neglect moving women to the top of their strategy. This research investigated gender bias by functional area and examined the linkages between gender, gender bias, leadership rank, and equal opportunity measures to support organizations in using gender as a competitive strategy. Findings demonstrated more women than men experienced bias while both genders reported equality in the workplace. Gender bias is explained through the lens of Pluralistic Ignorance to promote organizational awareness and direct their efforts.