Need for Affiliation of College Football Fans: A Partial Least Squares (PLS) Path Modeling Approach. Journal of Marketing Development and Competitiveness, [S. l.], v. 11, n. 3, 2017. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4375. Acesso em: 21 apr. 2026.