The Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 3, 2020. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4605. Acesso em: 12 may. 2026.