Power of Cause Framing: Impact on Gen Z’s Attitudes Towards Corporate Charitable Contributions, Cause Participation Intentions, and Brand Loyalty. Journal of Marketing Development and Competitiveness, [S. l.], v. 19, n. 1, 2025. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/7571. Acesso em: 1 apr. 2026.