Comparing LGBTQ+ and Non-LGBTQ+ Video Game Consumers to Understand the Impact of LGBTQ+ Images on Brand Resonance. Journal of Marketing Development and Competitiveness, [S. l.], v. 19, n. 1, 2025. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/7574. Acesso em: 1 apr. 2026.