MANION, M. T.; CROOKER, K.; KNIGHT, P. Monica’s Designer Handbags: Creative Marketing Decision-Making Based on Financial Analysis—A Case Study. Journal of Marketing Development and Competitiveness, [S. l.], v. 10, n. 2, 2016. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4346. Acesso em: 20 sep. 2025.