YEH, Q.-J. Arguing the Value of Product Quality Signaling in the Presence of Negative Publicity. Journal of Marketing Development and Competitiveness, [S. l.], v. 10, n. 3, 2016. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4347. Acesso em: 20 sep. 2025.