BARAKAT, A.; MOUSSA, F. Using the Expectancy Theory Framework to Explain the Motivation to Participate in a Consumer Boycott. Journal of Marketing Development and Competitiveness, [S. l.], v. 11, n. 3, 2017. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4380. Acesso em: 11 oct. 2025.