KOSCHMANN, A. Brand Alliances: Growing Your Pie or Stealing Your Slice? Examining Field Evidence Using Causal Methods. Journal of Marketing Development and Competitiveness, [S. l.], v. 11, n. 4, 2017. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4386. Acesso em: 20 sep. 2025.