RANFAGNI, S.; SARTI, D.; RUNFOLA, A. International Expansion based on a Locally Authentic Brand: Issues and Findings from Italian Case Studies. Journal of Marketing Development and Competitiveness, [S. l.], v. 12, n. 1, 2018. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4474. Acesso em: 20 sep. 2025.