SEHIRLI, M.; FIDAN, Y.; CENGIZ, H. Why Did They Switch? How Will They Come Back?. Journal of Marketing Development and Competitiveness, [S. l.], v. 12, n. 3, 2018. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4489. Acesso em: 21 nov. 2025.