PRÓCEL, D.; ZHANG, J. DART Antecedents and Customer Loyalty Consequences of Customer Participation: An Empirical Study. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 1, 2019. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4518. Acesso em: 20 sep. 2025.