VOLLRATH, M.; LLOYD, R. A. The downside to big data: What triggers a backlash response in consumers to marketing?. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 2, 2019. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4523. Acesso em: 11 sep. 2025.