HILL, II, W. W.; QU, Y. College Football Performance and Athletic Department Revenues: The Power of Winning Tradition. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 2, 2019. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4528. Acesso em: 11 sep. 2025.