COLLEY, M. C.; SCHRIMSHER, M. BWP Bats: A marketing case study of maple bats in Major League Baseball. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 2, 2019. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4530. Acesso em: 10 sep. 2025.