GILLIARD, D. J.; HOFFMAN, D. L.; BAALBAKI, S. The Toy Industry Is Declining? How Can Mattel, Inc. Survive?. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 3, 2019. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4538. Acesso em: 20 sep. 2025.