FAN, Y.; CHEN, R.; FAN, Z. Worth It or Not: Effects of Price Premium on Purchase Intent of Products with Environmental Benefits. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 3, 2019. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4539. Acesso em: 19 feb. 2026.