CESTARE, T. A.; RAY, I. The Tribes We Lead: Understanding the Antecedents and Consequences of Brand Evangelism Within the Context of Social Communities. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 4, 2019. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4549. Acesso em: 21 nov. 2025.