PETROVICI, D.; GOLDEN, L.; ORAZBEK, D. Direct and Indirect Brand Comparisons, Message Framing and Gender Effects in Advertising. Journal of Marketing Development and Competitiveness, [S. l.], v. 13, n. 5, 2019. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4554. Acesso em: 19 feb. 2026.