DICK, R.; SCHWARZ, E. C. The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 1, 2020. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4573. Acesso em: 20 sep. 2025.