HAILE, Y.; PARENTE, D. H. Mediation Testing in Marketing Analytics: Replication and Extension of Germann et al, (2013). Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 2, 2020. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4580. Acesso em: 11 oct. 2025.