MCKNIGHT, O.; MAHAR, C.; PAUGH, R.; MEREDITH, J.; MOORE, J. Consumer Behavior and Image Analysis: A Student Customer Retention Model. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 3, 2020. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4606. Acesso em: 11 mar. 2026.