HSU, T. Investigating the Effectiveness of Comparative Advertising: The Roles of Structural Alignability and Message Informativeness. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 5, 2020. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4622. Acesso em: 11 oct. 2025.