YAN, S.; CHAPA, S. Exploring the Effect of Shocking Advertising Used by For-Profit and Nonprofit Organizations in the US and China. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 5, 2020. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4624. Acesso em: 21 nov. 2025.