MANION, M. T.; AKOWUAH, L. Integrating Marketing Concepts in Competitive Decision Making — A Case Study. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 5, 2020. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4625. Acesso em: 21 nov. 2025.