MYERS, S. Instagram Source Effects: The Impact of Familiarity and Likeability on Influencer Outcomes . Journal of Marketing Development and Competitiveness, [S. l.], v. 15, n. 3, 2021. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4688. Acesso em: 21 nov. 2025.