SUSSMAN, K. L.; BRIGHT, L. F.; WILCOX, G. B. More Is (Not Always) Better: A Multi-Year Analysis of Advertising Effects on Ad Recall. Journal of Marketing Development and Competitiveness, [S. l.], v. 15, n. 4, 2021. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4694. Acesso em: 12 jul. 2024.