NUFER, G.; MUTH, M. Artificial Intelligence in Marketing Analytics: The Application of Artificial Neural Networks for Brand Image Measurement. Journal of Marketing Development and Competitiveness, [S. l.], v. 16, n. 1, 2022. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4700. Acesso em: 11 mar. 2026.