FLORES, F. A.; KISS, V. M.; MORENO, A. New Product Development Creativity: A Data Envelopment Analysis Approach. Journal of Marketing Development and Competitiveness, [S. l.], v. 16, n. 2, 2022. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/4711. Acesso em: 11 mar. 2026.