PARMER, L. L.; DILLARD, JR., J. E.; LIN, Y.-C. The 8Ps Marketing Mix and the Buyer Decision-Making Process. Journal of Marketing Development and Competitiveness, [S. l.], v. 15, n. 4, 2023. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/5269. Acesso em: 21 nov. 2025.