COTTET, P.; PACHÉ, G. Living a Memorable Consumer Experience: The Epic of the Beatles Concerts (1963-1966). Journal of Marketing Development and Competitiveness, [S. l.], v. 16, n. 3, 2022. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/5889. Acesso em: 14 sep. 2025.