MCLEOD, B. T.; HOUGHTON, D. M.; SAAVEDRA, J. L. Developing a Sense of Humor: Congruence Between Humor Type and Brand Personality. Journal of Marketing Development and Competitiveness, [S. l.], v. 16, n. 4, 2022. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/5898. Acesso em: 11 mar. 2026.