ALVAREZ-RUIZ, A.; CASTRO PATIÑO, C. The Successfully Reposition of a Beer Brand Applying Strategic Planning and Transmedia Communication: The Case of Estrella Damm. Journal of Marketing Development and Competitiveness, [S. l.], v. 17, n. 1, 2023. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/5907. Acesso em: 20 sep. 2025.