ZERVAS, S. Strategic Marketing Funnel Models in Healthcare: The Role of Healthcare Professionals and Patients in the Referral Paths and the Consumerization of Healthcare Industry. Journal of Marketing Development and Competitiveness, [S. l.], v. 17, n. 2, 2023. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/5928. Acesso em: 20 sep. 2025.