TIAN, V.-I.; WONG, O. Y. K.; HUNG, T. H. B. Gamification: A Practitioner’s Case in Building Brands. Journal of Marketing Development and Competitiveness, [S. l.], v. 17, n. 3, 2023. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/5939. Acesso em: 20 sep. 2025.