RICHARDS, M. B. Artificial Intelligence in Marketing Communication: Adoption Challenges and Opportunities Through a Lens of Cognitive Dissonance. Journal of Marketing Development and Competitiveness, [S. l.], v. 17, n. 3, 2023. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/5941. Acesso em: 20 sep. 2025.