BO, H. H.; ZHANG, J. J. Conceptualizing a Framework to Study Consumer Experience of Artistic Entertainment During Live Sport Events. Journal of Marketing Development and Competitiveness, [S. l.], v. 18, n. 1, 2024. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/6196. Acesso em: 11 mar. 2026.