FRIESNER, D.; BOZMAN, C. S.; MCPHERSON, M. Disentangling Administration Errors From Scale Development Errors in Survey Research. Journal of Marketing Development and Competitiveness, [S. l.], v. 18, n. 1, 2024. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/6199. Acesso em: 21 nov. 2025.