CHAPA, S.; KHAN, T. Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups. Journal of Marketing Development and Competitiveness, [S. l.], v. 18, n. 1, 2024. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/6201. Acesso em: 20 sep. 2025.