ENG, S.; NONG, K. Consumers’ Willingness to Pay a Price Premium for Integrated Products: A Moderated Mediation Model of Hedonic Value and Perceived Quality. Journal of Marketing Development and Competitiveness, [S. l.], v. 18, n. 3, 2024. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/7559. Acesso em: 29 jan. 2026.