PASHKEVICH, V. Therapeutic Servicescapes and Brand Symbolism-Induced Affect: The Moderating Effect of Trait Authenticity. Journal of Marketing Development and Competitiveness, [S. l.], v. 19, n. 2, 2025. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/7566. Acesso em: 29 jan. 2026.