WANG, S.; LIU, J. The Effectiveness of a Social Media-Based Boycott and Social Media Marketing Capabilities in Mitigating Its Impact. Journal of Marketing Development and Competitiveness, [S. l.], v. 19, n. 1, 2025. Disponível em: https://articlearchives.co/index.php/JMDC/article/view/7572. Acesso em: 29 jan. 2026.